Also key to this stage is the principle of dedication, which asserts that when planned events inspire individuals to act according to the key emotions present in the rhetorical vision their consciousness is raised. Although SCT can predict a fantasies will happen, it cannot predict when dramatizing message will trigger a chain reaction. The symbolic cue of men responding positively to successful mutual relationship between youth-adult create a kind of impulse that is interpreted as a value to be propagated in real life relationships away from the ordinary intolerant relationship. Mutual relationship that exist in the Star wars depict a kind of excellent society that is concern about equitable individual understanding of the shared universe resources and time. Symbolic Interaction Symbolic Interactionism originated with two key theorists, George Herbert Mead and Charles Horton Cooley. Ernest G. Bormann, the theorist behind Symbolic Convergence Theory, a past professor of communication at University Minnesota, claimed that SCT is both objective and interpretive theory. Bormann applied symbolic convergence theory and fantasy theme analysis to a variety of topics and issues, such as inaugurals, campaigns, and even political cartoons. The principle of critical mass, when a rhetorical vision begins a period of rapid growth, is central to consciousness-raising. By providing known references, they help make sense out of a new phenomenon. The aim of this paper is to analyze the application of Bormann’s theory of symbolic convergence in the Star Wall films. [email protected] 804-506-0782 350 5th Ave, New York, NY 10118, USA. Obi-Wan develop the symbolic cue when related with his young apprentice Anakin during the Star Wars Episode II-Attack of the Clones. Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. The movie depicts a strong spiritual fantasy theme that creates a rhetoric vision of every individual attain capacity to communicate with ancestors. [7] Bormann defines the basic communicative dynamic of symbolic convergence theory as, "the sharing of group fantasies which bring about symbolic convergence for the participants" (p. 4). In conclusion,the films The Star Wars are an application of the symbolic convergence theory by Ernest Bormann. People tend to argue in line with the thinking that the film depicts (Cragan 84). Symbolic Convergence Theory (SCT) is a general communication theory. This theory allows theorists and practitioners to anticipate or predict what will happen and explain what did happen. Human beings are relating day-to-day happenings of the earth to different forces of the earth. Interpersonal exchanges are analogous to economic exchanges where people are satisfied when they receive a fair return on their expenditures. People assume that hidden evil forces fight for the control of nature. Symbolic Convergence Theory has been used to study movements such as the Puritans,[20] the Knights of Columbus,[21] American communism, and the Women's movement. The audience of the Star Wars films associates by default Luke with the savior with the symbol of light while Vader embody darkness. "[10] Fantasy themes are used to construct a rhetorical vision or to dramatize messages embraced by the whole group. SCT is often praised and even considered a bit unusual because it meets both criteria for being both objective and interpretive. [27] Bormann noted that one point that SCT lacks is to allow for predication and control of human communication in 1982.[9]. This theory states that individuals tend to believe certain things or think a certain way because their point of … Symbolic convergence is the way in which two or more private symbol worlds incline toward each other, come more closely together, or even overlap. Dramatism provides groups of individuals conceptual tools on which to build a social convergent perception of reality. SCT involves a group consciousness through time and include a description of the dynamic forces that provide an explanation to discovered communication patterns but not when they will happen. Just as the evil forces in the films are responsible for the destruction of property, evil forces are responsible for the destructive things happening in the world today. Since Bormann asserts that common or collective rhetoric vision is the best way to relieve tension, it is true that people would indulge in talking to their family and mentor ghost partly to relieve pain or tension within the group and find relief to pressing questions and challenges. Here, at ACaseStudy.com, we deliver professionally written papers, and the best grades for you from your professors are guaranteed! [13], An example of a fantasy type would be when Richard Nixon was campaigning through his home state of California in 1952. I feel that it is essential in this country of ours that a man of modest means can run for President." Week 10 Symbolic Convergence Theory of Ernest Bormann Presented by : Raka Tantra D. Pamungkas Afriana Dyah R Putri Hutajulu The London School of Public Relations MA in Communication Studies 2012 2. There are relevant cases[25] consolidating the SCT theory-method-message complex combining with the strategic planning process and other implications. Consciousness Rating 4. The fantasy theme that men would work with space entities and beings is enhanced by the current space explorations that have yielded supporting data that life-supporting universes must occur out there just as the earth exists. Symbolic Convergence Theory works well for this artifact because there is a high amount of symbolism that makes the movie what it is. Double imagery is a film tactic of generating a mirror supportive virtual being as a clone to act with similar power. Young fans sometimes try out to use their hands to move objects in vain but the symbolic cue yet to be satisfied and thus remains fantasy. Presence of the youth-adult relationship depicted as a friendship between a younger man and an older man who acts as the guide. Vision-Declining Fantasies begin to chain out among a collectivity of People try to be faithful and avoid betraying their groups and communities in order to succeed in whatever they are doing. The fantasy of the action itself creates a symbolic cue that works to arouse every individual to attain certain psychic capacities exhibited by the actors. (See Plato's Allegory of the Cave above) Conversely, unintended convergence of negative social ideas are illustrated by Jonathan Haidt describing the formation of American social and political tribalism.[36]. A fantasy type is a fantasy theme that has currency across a large number of rhetorical visions. Many people in the world today beliefs of people in regards to this matter are consistent and reflect on what the people believe about the issue. Along similar lines, the principle of resurfacing competitive rhetorical visions asserts that with opened channels of communication, competition from alternate rhetorical visions increases. Opposing forces control and try to fight each other for the control of the galaxy. Journal of Applied Communication Research: Vol. [1] Symbolic Convergence Theory is objective because it focuses on sharing group fantasies that create symbolic convergence which is framed as a universal principle that holds true for all people regardless of the time, culture, and communication context. It offers a possible explanation for similarities between movie “myths” and opinion trends. [2] It attempts to explain how communication can create and sustain group consciousness through the sharing of narratives or fantasies. [13], A shared group consciousness must exist within a rhetorical community in order for a fantasy theme to chain out, a rhetorical vision to develop, a saga to exist, or a symbolic cue to imbue meaning. In the world today, many people seem to embrace the idea that different forces control the earth. A symbolic cue is a word, phrase, slogan, or a nonverbal sign or gesture that works to trigger previously shared fantasies and emotions. [15], A rhetorical vision reality link allows for a viable rhetorical vision that chronicles an authentic account of the phenomena along with tangible evidence. The power to release energy in form of electric power from the hand and fingers is so realistic in the movie that in turn the audience questions if the ability was ever interfere with by unknown mutation. Both theories suggest that repeated exposure to the myths and themes of the movies on teachers and teaching should influence an individual's perceptions of teachers and school systems. A good interpretive theory clarifies people's values. Learn symbolic convergence theory with free interactive flashcards. Below are four of the tests that can be interpreted for SCT on an objective side. Even women can identify with the warm relationship and emulate the same when interacting with their daughters as helpful mentors of the youth. [35] This is tantamount to intentionally creating false representation on the walls of Plato's cave. Basically, through this study on the Cold War, they see how unrelated rhetorical visions may be combined in to a masterful rhetorical vision providing rhetorical continuity over time.[17]. Originally conceived as a social theory of small group communication, Symbolic Convergence Theory (SCT) can help explain group cohesion in digital communities (Bormann, 1985). Although Anakin is strong and has more powers than Obi-Wan, Obi-Wan defeat him because he betrays his own group and falls into the dark side of life. The symbolic convergence theory of communication: Applications and implications for teachers and consultants. Within SCT, fantasy theme analysis offers a means by which shared fantasies unite a group consciousness. The peak of machinery power versus the power of nature is tested by the wars and the confrontations that face the Republic and the Empire. The ideology has changed the modern world in that more people belonging to this rhetorical community are ready to make sacrifices in their lives in order to achieve success. SCT can also be applied in corporate strategic planning through guiding corporate positioning, market segmentation, and advertising and sales message testing. For instance, the Star Wars Episode II-Attack of the Clones presents Jango Fett who raises an indistinguishable genetic copy of himself as his son Bobba in order to retain the same resilience in the child clone (Kaufman 4). A symbolic convergence forms once a large number of people start thinking in the same way (Bormann 398). their behavior changes. The symbolic convergence theory by Bormann can explain well the convergence that the films create in the world today. SCT offers an explanation for the appearance of a group's cohesiveness, consisting of shared emotions, motives, and meanings. Feelings elicited by the star war films maintain a certain level of group fantasies that create symbols that people across many cultures identify with as if the movie represents a common conscious images and plot. Likewise, in the World today, people expect that lovers will go to the extreme ends to save their love. The films change a way of thinking of people, their language and form an identity. A fantasy theme emerging from this story would be Nixon presenting himself as the American dream. By being able to predict the voting behaviors, political representatives could carefully craft their messages for different groups of people before giving their speeches and lectures to best benefit themselves. The film successful reveals a computer generated universe that is quite realistic in visual, motion and action as if the experience is first-hand to the fans. Luke’s mission is to rescue princess Leia and her planet from the empire that represent the dark forces. A new concept of charging the weapons using body energy is still under research and moving of huge components of heavy objects like spacecrraft using only thought energy is another fantasy type that creates a symbolic cue that many people respond to without slightest hint that it is only a fantasy. men. The major force in interpersonal relationships is the satisfaction of both people's self-interest. Symbolic Convergence Theory Who developed this theory? End of a rhetorical vision 2. Many people seem to embrace the message. Symbolic-Convergence Theory When a group of individuals have similar thoughts about a certain topic in a group conversation, they can relate to similar issues, experiences, and situations. The symbolic convergence theory, often known as fantasy- theme analysis, is a well-developed theory by Ernest Bormann, John Cragan, and Donald Shields dealing with the … A person who tries to betray a group will get a warning not to do so and the people will give him an example of what happened to Anakin after he betrayed his community. Chapter 18: Symbolic Convergence Theory. Choose from 500 different sets of symbolic convergence theory flashcards on Quizlet. In contrast, Gunn proposed a post-modernist construct working in unconscious, and critiqued Bormann's work as a passing era prior to Michael McGee taking rhetorical study onto issues of ideology. The films ideas and imaginations form the dramatic messages that Bormann discusses. Bormann’s Symbolic Convergence Theory explains the appearance of group consciousness from storytelling, while the analysis reveals the values the group identifies with in the fantasy. Once a rhetoric theme consolidates a meaning, a rhetoric community emerges forming the symbolic convergence. SCT offers an explanation for the appearance of a group's cohesiveness, consisting of shared emotions, motives, and meanings. SCT explains that meanings, emotions, values, and the motives for action are in the communication contexts by people trying to make sense out of a common experience. A fund was put together by some wealthy Southern California businessman on behalf of Nixon. In a sympathetic critique aimed at making the theory better, he contends that "SCT does not sufficiently explain why humans are predisposed to dramatizing reality and sharing fantasy in the first place. 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