Great Cheap sandwiches, subs, soups and that 100 flavor coke machines. – Cadillac and Guangzhou-Guadalajara Motors (GM) have some of the highest % of Chinese parts content of any vehicles sold in the U.S. – Cadillac has approx 1/3 the brand equity as a “premium” automaker as the likes of Audi or Lexus, 1/4 the brand equity as a “luxury” automaker as Mercedes Benz, 1/8 the brand equity as a “luxury” automaker as Rolls Royce (and arguably less the Genesis, now). Cadillac is usually the 4th or 5th brand they mention when asked what brands they would consider buying. Let’s say I subscribe to Toyota, and can drive any model they make by stopping by the dealer during my lunch break. General Motors is the latest company testing how consumers respond to premium car subscription services with a plan that allows members to trade in and out of Cadillac models up to 18 times a year. “We do still see a lot of interest from consumers in finding different ownership models, but the right price, value, how we do that, how we bundle those services is what we’re working on,” Wahl said in an interview with Automotive News from earlier this year. Just a month later, brand president Steve Carlisle told GM Authority at this year's Detroit Auto Show that Book was definitely returning. Subscribe with Enterprise gives you access to a variety of vehicles at one monthly price, including insurance and maintenance. That’s why I fly gliders and covet electric cars. Some VP at GM has done a hootchie kootchie dance for Mary Barra that’s convinced her that while the last guy who tried the subscription idea failed, this new guy understands “what the customer of tomorrow really wants!” and that he’s just the guy to give it to them. Too steep for many, but the service did encourage some people to finally check out a Cadillac. Wow…. 2021 Volkswagen Arteon First Drive | The niche within a niche, Redesigned 2021 Honda Ridgeline gets standard AWD and higher price, One of the world's largest muscle car museums is auctioning off its cars, Sorry, Sedona, but Kia is bringing the Carnival to America for 2022, Hyundai's next electric car, the 2022 Ioniq 5, is like the 1980s on wheels, Lucid looking to go public through SPAC in $15 billion deal. Who doesn’t care for me? Personally, I’m only likely to play ball if most of those vehicles are EVs/PHEVs though. Meanwhile on the offdays when it’s not requested, we flog the thing as a rideshare vehicle or rent it out and double dip that way. Book by Cadillac is a plan that offers approved members concierge home-delivery and a plethora of auto options and amenities, all accessible through the service's app. So this is going to fly like the proverbial lead balloon. The energy that goes into building a glider is more wasteful than the energy used for any form of transportation. And they know that mature products or services, sold on mature markets, won’t help them meet those stratospheric goals. New technology made compiling case law as easy as doing research on the internet was before Google became Orwellian. Genesis (Hyundai’s Lexus) has vehicles that are waaay better in terms of assembly, quality of components/parts, quality of materials, engineering, durability, reliability, etc., than ANY vehicle Cadillac (now Chevillac, as almost all current production Cadillacs are really Chevrolets, ala Roger Smith v2.0, but only worse now). – 6 out of 7 Cadillacs surveyed look nothing like Chevys. The devotion to that one product changed the economics. Cars will be kept 3 years, then traded, that’s just the way it is. Assuming people actually want to drive a Cadillac that’s had as many previous drivers as a mattress at the Holiday Inn… you then have to find enough of them that don’t ALREADY HAVE A CAR. Check your in-box to get started. There’s one level at $1,800 a month with a $500 enrollment fee. Referring to its subscription service as a pilot program, a spokesperson for the automaker confirmed that Book by Cadillac will shut down December 1. So this guy made his bones on internet sales and became the Big Cheese: for about a year and a half before it came out that the big surge in internet sales hadn’t arrived yet so he’d been cooking his books. BOOK by Cadillac members have app-enabled on-demand access to the latest premium trim Cadillac models to keep in their possession. Anyway, thinking about this more, if I had a few million dollars and HAD to make this work, I’d set up a lease arrangement where you lease the car month to month, we park somewhere cheap out of the city for you and when you want it, you schedule a drop off and we drive it out to you and pick it up afterward.